We always hear people talk about the first word in social media being social, but that's obvious right? Well, not entirely. As ad spend rises - recent social media statistics from eMarketer show that social media ad spending is forecast to increase 20% to $43 billion USD in 2020 - the media part can often make brands and small businesses focus so much on the advertising & growth side of things that they forget the social side.
But the social comes before the media right? Yes, yes it does and with good reason too.
Before we go into how to throw a good social media party, believe us there's an art to it, now's probably a good time to actually define what social means.
Let's talk dictionary stuffs
Social [soh-shuhl ]
1. relating to, devoted to, or characterised by friendly companionship or relations:a social club. 2. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, relating to, connected with, or suited to polite or fashionable society:a social event. 3. living or disposed to live in companionship with others or in a community, rather than in isolation:People are social beings.
I Gotta Feeling
The kind of party the Black Eyes Peas are throwing in this ultimate party tune of the noughties is one that's a whole lot of social - and not just because there's lots of selfie & instagrammable moments.
Being social or being at a great social gathering is a feeling we all love to experience and social media is no different. As the dictionary definition above brings out, it's about companionship, being friendly, enjoyment, and connections. It's that feeling of wanting to be somewhere and knowing in that moment that you're in the right place.
But when it comes to social media we seem to forget this feeling. Partly because there is so much pressure to grow your follower, impression and engagement numbers, and partly because the big guns are splashing billions of those ad and media dollars to make social media a place where money talks; so we feel like we need to live up to this big production standards.
However, the big guns don't have that secret sauce that makes a last minute house party infinitely more fun than a scripted party where no one smiles at you and the dance floor stays empty.
Spilling the secret sauce
So, here's how to make your social media more social and in the process emulate that house party feel.
Have a laugh. We've penned a blog on the importance of humour on social media but seriously, if you take social media too seriously you'll only end up having a page where no one has fun.
Get creative. Have you ever been invited to a fancy dress party? There's something so exciting about getting creative and social media is no different. Mix up some random posts into your super strict content calendar.
Take it offline. Okay, maybe this is one for after COVID-19 but throwing an actually offline party is a great way to get people talking about your brand online. In fact, offline influencer social events can be the quickest way to grow your social media following. We've been lucky enough to work on influencer events for I Can Make Shoes, Foodies Festival, Mateus, The Balmoral, Maserati, and Freddie Harrell over the years - and with our database of amazing influencers who know how to enjoy a great party we can definitely attest to how much this works.
Work the room. You know that feeling when someone compliments your outfit at the party and now you're best friends and living it up on the dance floor? Recreate that on social media. Look for hashtags and accounts of people that you want to party with and leave genuine comments on their posts. Pay a compliment and smile, you never know; they just might decide to come party with your brand.
Your party, your rules. While this flaming list of tips can all help you throw a great social media party, ultimately you've got to take the time to sit down and work out what sort of party represents your brand. Is it a dinner party, hen do, slumber party, poker night, 70s inspired disco, rave, house party, summer party, or something else. Once you've got that down you can start working out a plan to create that feeling with your captions, platforms, media, competitions, livestreams et al.
We hope that helps, and if you need some social media party planners why not get in touch and let's talk doing social media party stuffs.
Or take a look at some of our blogs for an inside look at some of the parties we've created for brands.